On February 26, 2025 (Wednesday), the Department of Management and Marketing of the Kazakh Ablai khan University of International Relations and World Languages, within the framework of the research project 0124RKD0159: "Digital Transformation of Marketing," organized, together with the Department of Management, Production Organization, and Industry Economics of the Voronezh State University of Engineering Technologies (Russia), the work of the International Foresight Session titled "Digital Transformation of Marketing in Modern Conditions: Problems and Prospects."
The goal of the Foresight session was to discuss best practices, technologies, issues, and prospects of the digital transformation of marketing in the current environment. Leading experts, young scientists, practitioners, and specialists in marketing discussed pressing issues related to the challenges and future of the digitalization of marketing.
Chair – Head of the Department of «Management and Marketing», Kazakh Ablai khan University of International Relations and World Languages, PhD in Economics, Associate Professor Gulnara Beisenova.
Co-chair – Head of the Department of «Production Organization and Industry Economics» Voronezh State University of Engineering Technologies, Doctor of Economics, Professor Irina Bogomolova.
Moderator – Project leader, Kazakh Ablai khan University of International Relations and World Languages - PhD in Economics, Associate Professor Galya Kishibekova.
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