On November 26, the Faculty of Management and International Communications of our university held an international student research and practical conference, "Artificial Intelligence and the Digital Economy: New Horizons for Business, Management, and International Communications." The conference was opened by the Dean of the Faculty, Candidate of Philological Sciences, Professor M.Kh. Zhubanova, with a welcoming address.
Approximately 170 students from four departments participated in the event. Several students presented their research at the plenary session. Specifically, the following researches were presented: Akerke Zekenkyzy: "Innovative Recreation in the Mountainous Regions of Kazakhstan: Using the Kolsay Lakes State National Park as an Example," Dayana Kusanova: "Using Artificial Intelligence to Improve Service Quality in the Hospitality Industry," Alexander Kolotov: "Prospects for the Development of Artificial Intelligence in Kazakhstan," and Saithuja Tomiris: "Artificial Intelligence and Journalism: A Partnership Between Humans and Algorithms." Additionally, Ayaulym Zhaukebaeva, Meruert Kalmenova, Nuray Sabyr, and Vladimir Efimov presented their research on artificial intelligence in the fields of marketing, tourism, hospitality, and data journalism.
The conference continued in four sections. Each section featured presentations on the implementation of artificial intelligence in professional fields, new trends in the digital economy, automation, communications technologies, and business process optimization. The best researches were awarded certificates.
The conference contributed to the development of students' research skills and the strengthening of scientific collaboration between the faculty's departments.
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