Lectures on the topic "Entrepreneurship in the era of digitalization" was held for students of the International Business educational program of the Faculty of International Relations, Law and Business by Wasin Pradicilp, PhD, from November 13 to 24, 2023.
Dr. Wasin Pradicilp is an expert in the field of international communication, President of the International BBA Program, Walailak University International College of the Kingdom of Thailand.
The course covered such issues as theoretical concepts and practice of entrepreneurship, business in the digital environment, cost structure and revenue stream, formation and implementation of business plans and business models, marketing and branding for startups, pricing strategies, e-commerce tools, data analysis, as well as the ethics of digital entrepreneurship.
As a result of the training, students formed the skills of creating startups and BMC in case studies, which allowed them to implement their business ideas based on a lean business model. The experience gained can be used in Kazakhstan business practice.
At the end of the program, the best students were awarded certificates of Walailak University, signed by Dr. Wasin Pradicilp.