Round table on the theme: ‘MARKETING AND MANAGEMENT IN EDUCATION: STANDARDISATION AND DIGITIZATION - TRENDS AND THREATS OF EDUCATION SYSTEM’

Department of ‘Management and Marketing’ on 24 April 2024 at 11 a.m. held a round table on the theme: ‘MARKETING AND MANAGEMENT IN EDUCATION: STANDARDISATION AND DIGITIZATION - TRENDS AND THREATS OF EDUCATION SYSTEM’.

At this round table the participants were Smagulova G.S. Candidate of Economic Sciences, Associate Professor, Head of the Department of ‘Management’ at Al-Farabi KazNU; Akhmetova Z.B. Candidate of Economic Sciences, Acting Professor, Head of the Department of ‘Business - Technologies’ KazNU named after Al-Farabi; Tovma N.A. Doctor PhD, Candidate of Economic Sciences ‘Business - Technologies’ KazNU named after Al-Farabi; Chakeeva K.S. PhD, Associate Professor, Head of the Department of ‘Marketing’ TURAN University. The following speakers spoke at the round table:

1. Polukhina E.A., M.Sc., Senior Lecturer of the Department of «Marketing», TURAN University on the topic: «Modern methods of consumer research».
2. Kishibekova G.K. Candidate of Economic Sciences, Associate Professor of the Department of ‘Management and Marketing’ KazUIR&WL named after Abylai Khan on the theme: «Innovations in human resources management of the organisation: problems and ways of solution».
3. Sagyrbayeva D.E. M.Ph.S., Lecturer of the department ‘Management and Marketing’ KazUIR&WL named after Abylai khan on the theme: «Developing a communicative competence of students of the speciality «Management and marketing» using project-based learning»
4. Begdil E. 2nd year student of «Management and Marketing» KazUIR&WL named after Abylai khan on the topic: «The impact of digitalisation on the educational process».
5. Tlepova N. student of the 2nd year of «Management and Marketing» KazUIR&WL named after Abylai khan on the theme: «The problem of marketing education».
6. Tolkacheva V. 3rd year student of «Management and Marketing» KazUIR&WL named after Abylai khan on the theme: «Marketing PR moves and the impact of tools on business profits».
7. Fard Rasul PhD KazUIR&WL named after Abylai khan made an online presentation with a report on the topic of: «The role and position of management and marketing in education in today's world, taking into account opportunities and threats»

As a result of the roundtable, it is worth noting the topic of the report on digitalisation, where topical issues related to education were discussed. There were also discussions on the relevant reports.

In conclusion, the roundtable was summarised and certificates were awarded to all participants.

Department of «Management and Marketing»