On February 10, Ablaikhan University held a master class on "Organizing PR Projects and Integrated Marketing Campaigns" for students and faculty of the Journalism and Public Relations programs.
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The speaker was an expert in the field of PR and head of the agency "Agility Communications" Dalida Nakupova, who shared her practical experience and told how to create successful PR projects with embedded marketing campaigns.
During the master class, participants learned which technologies to use to analyze the audience and plan communication strategies, as well as how to use relevant media tools. The students were particularly interested in real cases from the speaker's professional practice.
The event was held in a lively and friendly format: students actively asked questions and discussed current trends in PR. The meeting turned out to be useful and inspiring for all participants.
The author of the text and photo is Stavro Alisherov
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