Academic degree: Bachelor of Business and Management
Duration of study: 4 years
Language of training: Kazakh, Russian
Graduate employment rate — 72,00%
The Management and Marketing educational program trains highly qualified specialists who are able to manage business processes, develop marketing strategies and implement innovative solutions in a dynamic market.
The key advantages of the program are an integrated approach to learning that combines management and marketing disciplines, a practical focus that uses case methods, business simulations, project work, international opportunities, including academic mobility and internships in leading companies in Kazakhstan and abroad, as well as digital technologies that form students' data analytics skills. CRM systems and digital marketing.
The uniqueness of the program lies in the training of specialists who are able to adapt to the challenges of modern business. Graduates acquire skills in strategic management, branding, marketing analytics, human resources management, and digital communications.
Highly qualified teaching staff provides students with real business cases, participation in role-playing games and thematic discussions, mastering psychodiagnostic tests and developing projects aimed at solving urgent business problems.
Graduates of the program will be able to work in the following structures:
- Corporate sector (management, marketing, HR, strategic development)
- Consulting and marketing agencies
- Financial and IT companies
- Government and research structures.
Graduates of the program will be able to perform the following functions:
- Strategic Management Manager
- Marketing Research and Digital Marketing Specialist
- Brand manager, head of marketing projects
- Consultant on business development and personnel management.
.png)
